How to explain that the volume of one category volume is decreasing and I still get a volume effect ?

How to explain that the volume of one category volume is decreasing and I still get a volume effect ?


You can easily understand the volume impacts using this matrix:



In this case, if a category volume is decreasing, depending of the emotional index average during the reference / previous period, the impact can be positive or negative.
(See Line 2 or 4 of the previous table).


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Qemotion proposes CXinsights.io, a Customer experience solution: A SaaS solution that is capturing emotions from survey comments and webreviews and that is unlocking valuable insights.

The customer experience management platform showcases the emotions along your real customer journey, the interactions with the staff described by your clients etc.

You can therefore determine in an easier way the key action levers like:

- key insights and variations,

- main irritating points, 

- main enchantment points.

The platform helps you manage and prioritize the improvement actions you want to launch in order to improve the customer experience. As a consequence, you will increase loyalty and decrease churn levels.

The platform helps you also diffuse information into your organization with automated emotional alert systems, that transform your CRM into a Customer Enriched Emotion Management system (CEEM).

More information on: https://www.qemotion.com