Themes and modules of the customer experience

Themes and modules of the customer experience

Themes very often focus on one of the important dimensions of the customer experience that benefit from a dedicated data visualisation in the CX insights.io platform. Navigating simply in the platform therefore allows the user to easily observe the main results of the category analysis.



Whenever possible, for a project, the modules of the platform are therefore linked to the analysis themes. This generic approach speeds up navigation in the platform, streamlines analysis, and provides interesting benchmarks for multi-projects or sector comparisons. It should be noted that the module °Alerts does not appear in the diagram on the left because alerts can be created on non-thematic aspects, e. g. on emotions or keywords. It does not necessarily depend on specific themes.

The grouping process also makes it possible to adapt the data visualisation for each need. For example, to analyse the location, it is best to analyse a plan (such as the mapping plus attached) or to discuss key moments of the experience or journey, a time frame (customer journey, key moments, etc.).







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About Qemotion –

We are offering a Customer Experience solution called “Cxinsights.io”. The goal of our SaaS Solution is to capture emotions from survey comments and webreviews to unlock valuable insights, identify irritating points and reduce churn.


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