The speech engagement ©

The speech engagement ©

Introduction: What is that for?


The speech engagement level is an indicator that measures the speech commitment of the transmitter, the distance between object & subject as well as the audience’s capability of projection. Higher speech engagement is often linked with stronger emotional intensity.

The platform enables you to see the evolution of the speech engagement of your customers, in relation to the previous period of time chosen, whether it's a year, a quarter, a month or even a customized one.





Definition 

The speech engagement % is defined by 4 elements:

  1. the personal commitment of the transmitter (I or We: 1PS or 1PP): 40% of the score
  2. the time orientation of the speech (past, present, future): 20%
  3. the length of the speech: (30%)
  4. the emotional intensity of the speech: (10%)

EXAMPLE
A speech that will use 1PS or 1PP marks, that will be longer, or use future tense will get automatically a score close to 100%.

Find it back onto the platform


On a dedicated map on the Global Results page, the platform allows you to see the level of engagement of the subject on the current selection. A cartridge allows to see the evolution of this indicator with regard to the previous periods available and according to the period chosen by the user, year, quarter, month or even a personalized period.





DID YOU KNOW?
The speech engagement is also relative to the data origin source. An email will indeed get by nature higher speech engagement than Reviews as a comment is by nature longer. This reflects the fact that sending an email may usually request more effort (that is to say more engagement) from the customer than responding to a call...
You will find this card on each module (People, Place, Product, Moments, Digital, Comm, Portrait, Alerts).

Video resources


All rights reserved: Qemotion France SAS (2021)

What is Qemotion? We are providing CXinsights.io, A SaaS Customer Experience solution to analyze emotions into customer feedbacks. Our goal is to identify and prioritize pain points in the Customer Journey, reduce churn and enhance the customer experience.








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