Once the Benchmark has been created, the user can complete it with the elements he or she wants. To do this, it can add columns or rows at the same time.
First, it can modify the global filters that will apply to the entire benchmark. These are the period fields, themes and all the other filters available by clicking on the More Filters button.
For example: If the data cover 3 years but you only want to compare the current year, you can position the global period filter over the entire current year. This will automatically exclude all data not relevant to the analysis.
Or if the project includes 3 brands but you want to place yourself on the customer path of a particular brand, you can define this constraint on all the columns and rows of the benchmark. The advantage of this strategy is that the modification/duplication of the benchmark is then easy on the second and third brand since only a global field will remain to be modified after duplication of the initial benchmark.