For brands, the customer experience should not be experienced as a constraint but as an asset and then as an asset. Live it not against the customer but with him.
The Q°emotion platform has been designed with one goal in mind: to give the customer a voice again, to give him a voice, and to allow those who are not heard to resurface. Because the customer's report is not just a sectoral claim, an uninterrupted complaint. Often the customer's voice brings a new point of view, an added value useful in the construction of the product or service, constructive proposals, contextual information that make the continuous improvement process easier and more fluid.
And even if not all clients are constructive, our conviction is that the emotion they have expressed has a value in itself, to detect the problems experienced, to distinguish what is circumstantial from what is a fundamental trend, and to be able, in a fine way, to focus on emotions, on the strongest messages and the most disappointed people.