Fear
Fear is a powerful driver that leads the client to act or flee. Studies have shown that according to primitive reflexes, when a person is afraid, blood flow moves to the legs, while when angry, blood flow moves more to the arms.
Is fear negative ?
Contrary to popular belief, fear is not only a negative emotion (hence its higher emotional index in our evaluation grids). Fear can be dissociated according to dominance (controlled or suffered aspect of the emotion). When the client spontaneously and voluntarily provokes this emotion, pleasure can be born from the interaction (e.g. having fun being scared / the thrills of horror movies).
Reassuring to sell better
On the other hand, for companies or brands, knowing the customer's fears makes it possible to respond to deep-rooted customer needs. Designing products with a reinsurance character makes it possible to build an interesting equation with customers, the product being marked by a perceived added value superior to that of competing products precisely because of the insurance aspect.
By combining product characteristics with appropriate communication that is consistent with the apprehension experienced or felt by customers, winning formulas on the market can be achieved even more. For example, this is the case for hair colouring products known as "Pro / Professional" brands or paid antivirus solutions compared to free solutions.
All rights reserved: Qemotion France SAS (2021)
All rights reserved: Qemotion France SAS (2021)
Qemotion proposes CXinsights.io, a Customer experience solution: A SaaS solution that is capturing emotions from survey comments and webreviews and that is unlocking valuable insights.The customer experience management platform showcases the emotions along your real customer journey, the interactions with the staff described by your clients etc.
You can therefore determine in an easier way the key action levers like:- key insights and variations,- main irritating points, - main enchantment points.
The platform helps you manage and prioritize the improvement actions you want to launch in order to improve the customer experience. As a consequence, you will increase loyalty and decrease churn levels.
The platform helps you also diffuse information into your organization with automated emotional alert systems, that transform your CRM into a Customer Enriched Emotion Management system (CEEM).
More information on: https://www.qemotion.com
Qemotion proposes CXinsights.io, a Customer experience solution: A SaaS solution that is capturing emotions from survey comments and webreviews and that is unlocking valuable insights.
The customer experience management platform showcases the emotions along your real customer journey, the interactions with the staff described by your clients etc.
You can therefore determine in an easier way the key action levers like:
- key insights and variations,
- main irritating points,
- main enchantment points.
The platform helps you manage and prioritize the improvement actions you want to launch in order to improve the customer experience. As a consequence, you will increase loyalty and decrease churn levels.
The platform helps you also diffuse information into your organization with automated emotional alert systems, that transform your CRM into a Customer Enriched Emotion Management system (CEEM).
More information on: https://www.qemotion.com
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