Examples: Comments about the brands vs. Comments about the experience /Internal survey from Employee vs. Customer surveys
Examples: Discussions from the Complaints service vs Cold survey from random customers /Comment about the Support team that is managing delays etc.
Examples: You have daily reactions about the satisfaction surveys and you get a punctual survey about the brand naming. / If you want to keep sources separated to send separated reports to different internal audiences, then you will have the choice between the 2 options.