The primary emotions detected: introduction
Introduction
Beyond a binary analysis (positive/negative), the platform offers a new and innovative approach: the emotional analysis of comments. To gain in-depth analysis while remaining synthetic, the Q°emotion team chose the 6 so-called "universal" primary emotions established since the 1980s by the work of researchers from the cognitive and social psychology department of the University of California Medical School based in San Francisco around Pr. Paul Ekman, Pr. Richard Davidson, Pr. Daniel Goleman and Pr. Neville Hoffman.
For each emotion, we also schematically specify the main need and the typical posture of the customer, as well as the direct benefits for the company. Each primary emotion has been assigned a range of values for the emotional index (see below) allowing for a simple comparison of different data sets. We have included these indicators in °C or °F depending on the unit chosen at the time of project configuration.
A dedicated page is presenting each emotion separately. You can also discover the link between the emotional index and the primary emotions.
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About Qemotion –
We are offering a Customer Experience solution called “Cxinsights.io”. The goal of our SaaS Solution is to capture emotions from survey comments and webreviews to unlock valuable insights, identify irritating points and reduce churn.
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